Colourtrend
Colourtrend Roux White
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Select Finish (9)
Ceramic Matt
Added ceramic microsphere technology gives our Ceramic Matt superior stain-resistance. The combination of tightly packed ceramic microspheres combined with tough acrylic resin allows most stains to be washed away with just soap and water giving you a vastly superior paint. Our flattest matt finish with tile-like cleanability for your walls, giving you a tough paint that is fully washable. 3% Sheen Level Water-based Scrubbable Low VOC’s Very low odour Suitable for interior walls and ceilings Hides imperfections Available in all colours Superior stain resistance Typical coverage 8-12 m2/litre Suitable for brush, roller or spray application Touch dry in 2-4 hours depending on film thickness and drying conditions. Re-coat after 4-6 hours.Suitable for:
Coverage: 10m2 per litre
Eggshell
Colourtrend Waterbased Eggshell is a water-thinnable, low-yellowing alkyd paint, ideal for wood and metal surfaces where a low-sheen is desirable; yet is super hard-wearing. Its formulation has been specifically developed to replace harmful solvent based wood and trim paints. 25% Sheen Level Water-based alkyd resin Washable Suitable for interior and exterior wood and metal Available in all colours Typical coverage 10-15 m2/litre Suitable for brush, roller or spray application Touch dry in 2-4 hours depending on film thickness and drying conditions. Re-coat after 6-8 hours. Excellent colour retention Mould & mildew resistant Fast drying Excellent sheen retention Excellent flow & levelling properties Low VOC Very low odour Good block resistance Easy clean up with soapy water Compatible with oil or waterbased undercoats Recommended uses: All wood types Doors Trim Pre-primed metal substrates Window framesSuitable for:
Coverage: 10m2 per litre
Gloss
Colourtrend Waterbased Gloss is a water-thinnable, low-yellowing alkyd paint, ideal for wood and metal surfaces where a high-sheen is desirable; yet is super hard-wearing. Its formulation has been specifically developed to replace harmful solvent based wood and trim paints.Suitable for:
Coverage: 10m2 per litre
Interior Matt
Our Interior Matt is a top quality emulsion, which gives excellent coverage and application. It is a flat matt finish suitable for all interior wall and ceiling surfaces. This product is classed as a breathable coating. 3% Sheen Level Water-based Washable Low VOC’s Very low odour Suitable for interior walls and ceilings Hides imperfections Available in all colours Typical coverage 8-12 m2/litre Suitable for brush, roller or spray application Touch dry in 2-4 hours depending on film thickness and drying conditions. Re-coat after 4-6 hours.Suitable for:
Coverage: 10m2 per litre
Platinum
Colourtrend Platinum is a premium interior multisurface and self-priming matt finish. By replacing the need for multiple paint types, it simplifies application and reduces material waste. Classified to Indoor Air Comfort Gold, this product meets the highest standards for indoor air quality. With its ultra-low VOC content, it ensures no harmful emissions and its built-in air-purifying technology actively reduces the level of formaldehyde in the air, a common indoor pollutant emitted from furniture, textiles, and woodwork. Supporting a fresher, healthier home environment. Colourtrend Platinum also contains a dry film protection that’s helps prevent mould growth on the painted surface. Suitable for: High Traffic Areas, Walls, Ceilings, Wood, Pre-primed Metal & PVC Features: Certified indoor Air Comfort Gold, Platinum meets the highest standards for indoor air quality. Washable Self-Priming Multi Surface Ultra-low VOC Air Purifying Certified Child Safe Prevents Mould Growth Available In All Colours Coverage: 1L covers approx 8-12 m.sq. A room with 30 m.sq wall space would typically need 3L per coat. A room with 50 m.sq. wall space would typically need 5L per coat. Application: Stir thoroughly before and during use. Apply with brush, roller or spray, For best results, use two finish coats.Suitable for:
Coverage: 10m2 per litre
Satin
Colourtrend Waterbased Satin is a water-thinnable, low-yellowing alkyd paint, ideal for wood and metal surfaces where a mid-sheen is desirable; yet is super hard-wearing. Its formulation has been specifically developed to replace harmful solvent based wood and trim paints. 45% Sheen Level Water-based alkyd resin Washable Suitable for interior and exterior wood and metal Available in all colours Typical coverage 10-15 m2/litre Suitable for brush, roller or spray application Touch dry in 2-4 hours depending on film thickness and drying conditions. Re-coat after 6-8 hours. Excellent colour retention Mould & mildew resistant Fast drying Excellent sheen retention Excellent flow & levelling properties Low VOC Very low odour Good block resistance Easy clean up with soapy water Compatible with oil or waterbased undercoats Recommended uses: All wood types Doors Trim Pre-primed metal substrates Window framesSuitable for:
Coverage: 10m2 per litre
Soft Sheen
Our Soft Sheen is a top quality emulsion, which gives excellent coverage and application. It is suitable for all interior walls, particularly in areas of high moisture such as bathrooms. This product is classed as a breathable coating. 7% Sheen Level Water-based Washable Low VOC’s Very low odour Suitable for interior walls Bounces light in dull areas Available in all colours Typical coverage 8-12 m2/litre Suitable for brush, roller or spray application Touch dry in 2-4 hours depending on film thickness and drying conditions. Re-coat after 4-6 hours.Suitable for:
Coverage: 10m2 per litre
Topcoat Protect
Colourtrend Topcoat Protect, formerly known as Sustain WB50, is a high-performance water-based acrylic topcoat for interior and exterior use. It provides a tough, durable and non-yellowing eggshell finish with excellent hand-oil and block resistance. Fast-drying and low-odour, it is ideal for woodwork, furniture, kitchen cabinets, wardrobes, properly primed metal and prepared interior walls.Suitable for:
Coverage: 10m2 per litre
Weather Exterior Masonry
A long-life exterior masonry paint, designed to stand the test of time. Whether you're working with brick, concrete or render, the Colourtrend Weather finish is formulated to protect exterior walls from mould and mildew while allowing them to breathe. Suitable for brush, roller or spray application, our superior manufacturing techniques ensure that each coat goes on evenly, with a matt finish that is dirt resistant and easy to clean. This is a pure acrylic, premium quality paint with a breathable finish. Our unique tinting system means that any colour from our collection is available in every finish, including our exterior finishes. Please note that our Exterior Finish is available to purchase in 10L quantities in-store, but this size is not available online.Suitable for:
Coverage: 10m2 per litre
How much do I need?
For smaller measurements you can use decimal places. For example 10cm = 0.10m
Surface 1
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How to measure
To figure out the size of your room, use a tape measure to find out how wide, long, and tall it is. Also, count how many windows and doors are in the room. Afterward, put all these numbers into the calculator.
Here's a helpful hint: If your room isn't exactly the same on all sides, add up the measurements for the parts that make up the width and length of your room.
Product details
Product details
Colourtrend Roux White is an off-white with a delicate hint of taupe. Try Roux White in kitchens to give the space a layered, lived-in quality without overwhelming the wider palette. Pair Roux White with timber, stone and one deeper accent colour for a balanced, layered palette. For a confident result, speak to our Cove & Co colour experts about sampling Roux White and coordinating it with your existing interior.
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Shipping & Returns
Shipping & Returns
Paint and decorating accessories are usually delivered within 2–4 working days. Delivery times are estimates and may vary during busy periods or if an item requires additional time.
Our paints are mixed especially for you in your chosen colour and finish. For this reason, tinted or mixed paint cannot be returned or exchanged unless it is faulty or we have supplied the wrong item.
We recommend testing your chosen colour before ordering full-size tins.
If your order arrives damaged or incorrect, please contact us as soon as possible so our team can help.